Monthly Archives: November 2009

An interesting customer-relations point, from our friend Ira Riklis: Another part of our “secret sauce” if you will is that we don’t view the skier as our true customer. I’m not suggesting that we aren’t renting skis to skiers somehow, … Continue reading →

Continued from Ira Riklis‘ interview on Vail and the skiing life: “We are different from the usual ski shop in that we are focused on providing ski rentals. All sales of merchandise are incidental to the rental equipment and we … Continue reading →

Ira Riklis continues his interview about skiing and starting a ski-equipment rental business in Colorado: It was a good partnership, but that partner couldn’t really support Mike’s ambitions for growth. So when the time came that Mike had another opportunity … Continue reading →

Mike eventually left working for the Vail/Lionshead ski school.  It was inevitable.  Unless you want to move into management, the pay scales really only work for young enthusiasts who are enjoying a few carefree years before they start their adult … Continue reading →